Today, online visibility can make or break a business, so mastering the art of search engine optimization (SEO) has naturally become a necessity. Among the many aspects of SEO, on-page technical optimization is a vital foundation for improving search engine rankings and providing an exceptional user experience.
In this in-depth guide, we dig into the intricate world of on-page technical SEO, outlining a carefully curated Technical SEO checklist of 20 best practices that are indispensable for any website striving to climb the ranks of search engine results. As search algorithms evolve and competition intensifies, understanding and implementing these technical intricacies can set your website apart, ensuring it not only draws the attention it deserves but also cultivates lasting connections with your target audience.
This is the third part of our digital marketing for beginners series course. Let’s start with the very basics.
What Comes Under Technical SEO?
Technical SEO is like the backbone of a successful digital presence, playing an integral part in optimizing a website for search engines and ensuring it meets the standards required for seamless user experiences. It consists of a set of strategic optimizations and setups aimed at improving a website’s crawling, indexing, and ranking potential.
In the world of SEO, Technical SEO is the backstage crew that ensures the performance, speed, and security of your website, so the spotlight can shine on your content.
Technical SEO, at its heart, focuses on a website’s basic structure and performance, addressing the minute aspects that impact its appearance on search engine results pages (SERPs). Unlike other aspects of SEO that emphasize content and backlinks, technical SEO focuses on the details that allow search engines to efficiently grasp, interpret, and navigate a website’s content.
Why is Technical SEO Important?
While content and backlinks are still important, technical SEO provides a foundation to support these efforts. A technically optimized website guarantees that search engines can crawl, index, and interpret your content without affecting your presence in search results. A solid technical foundation also improves user experience by enabling faster load times, responsive design, and seamless device navigation. Page speed, mobile friendliness, and secure connections are not just user preferences; they are factors search engines consider when ranking websites.
Plus, technical SEO supports the resolution of duplicate content issues, the unification of link equity, and the optimization of site architecture for easier exploration. By following technical SEO best practices, you not only improve the performance and ranks of your website but also prepare the way for effective content and link-building strategies.
Technical SEO Vs On-Page SEO
Technical SEO and on-page SEO are two key pillars of search engine optimization, each exercising unique but interwoven effects on a website’s search ranking performance.
Technical SEO focuses on a website’s backend mechanics, optimizing its architecture to allow for smooth crawling and indexing by search engine bots. It’s the invisible scaffolding that ensures search engines can discover, access, and understand your content. From optimizing site speed and implementing structured data markup to managing redirects and addressing duplicate content, technical SEO ensures a website’s structural integrity and provides the foundation for subsequent SEO efforts. It is the work done behind the scenes that improves user experience and supports a strong search engine presence.
On-page SEO, on the other hand, works on your website’s visible front page. It entails creating high quality content that is loaded with relevant keywords and optimized meta tags. On-page SEO focuses on user-centric features including providing interesting content, optimizing pictures, and increasing click-through rates. It’s about making your website’s pages valuable and relevant to both users and search engines.
While technical SEO establishes the foundation, on-page SEO adds the final touches that users appreciate. These two aspects are inextricably linked: effective technical SEO ensures that on-page optimizations realize their full potential and successful on-page SEO benefits from a solid technical base. Check out our detailed On Page SEO Guide to learn more about On-page factors.
Technical SEO Best Practices Checklist:
Finally, it’s time to tell you all about how to do technical SEO audits & what are the best practices for the process. We have curated a list of 20 Technical SEO strategies you need to consider while optimizing your website with on-page technical SEO. They are explained below.
1. Check your Website’s Robots.txt File
One of the most essential on-page technical SEO tips is to thoroughly review and optimize your website’s robots.txt file. This text file tells search engine bots which pages to crawl and index and which to ignore. By carefully configuring the robots.txt file, you can guarantee that search engines focus their attention on your most valuable content, keeping them from wasting resources on non-essential pages.
Don’t forget to peek into your website’s robots.txt file; it’s the blueprint that tells search engines which doors to open and which to keep closed.
This practice facilitates the optimal allocation of crawl budgets, improves indexing accuracy, and eventually adds to increased search engine visibility. Examining and fine-tuning your robots.txt directives on a regular basis ensures that your website is in line with the latest best practices, ensuring optimal crawling efficiency and improving the possibility that your most important pages will appear in search results. Test your robots.txt with Google’s robots.txt Tester.
2. Make Sure Your Site is Mobile-Friendly
In today’s mobile-centric world, making sure your website has a responsive and mobile-friendly design is a critical on-page technical SEO practice. Because mobile queries account for the majority of online activity, search engines prioritize mobile-friendly websites in their ranks. A consistent mobile experience not only keeps users interested but also lowers bounce rates, which influences search engine algorithms indirectly.
Mobile-friendliness isn’t just an option; it’s a necessity in a world where people carry the internet in their pockets. Ensure your site shines on every screen size.
Mobile-friendliness also entails adaptive layouts, legible fonts, and touch-friendly navigation. By catering to mobile customers, you not only give an optimal experience but also demonstrate the importance of your site to search engines, perhaps leading to higher ranks. Adopting a mobile-first approach is a strategic SEO move that aligns with evolving search trends and user behavior. Note that, Google search console will be discontinuing the Mobile Usability report from Dec 1, 2023 .According to google “This doesn’t mean that mobile usability isn’t important for success with Google Search. It remains critical for users, who are using mobile devices more than ever, and as such, it remains a part of our page experience guidance.”
3. Use XML Sitemaps
Including XML sitemaps in your technical SEO strategy is a powerful way to ensure that search engines find and index your website’s content. XML sitemaps act as a road map, identifying all of your important URLs and providing metadata that helps search engines understand the structure and content hierarchy of your site. By uploading a detailed sitemap, you improve the accessibility of your pages, even those with complex navigation or that are buried deep within your site.
This practice helps search engines in prioritizing indexing, ensuring that your important information receives the attention it deserves. Regularly updating and publishing XML sitemaps not only speeds up the indexing process but also helps to improve search engine visibility and ranks, making it an essential practice in your technical SEO toolset.
4. Optimize Your Images
Image optimization is an important part of this SEO maintenance checklist for balancing aesthetics and website performance. Compressed and properly sized images not only enhance page load speed – an essential aspect of ranking – but also deliver a seamless user experience. The use of descriptive alt text for photos encourages accessibility and helps search engines understand your visual content. Optimized images utilize less bandwidth, which benefits mobile users and reduces bounce rates.
Using modern formats such as WebP as well as employing lazy loading reduces loading times even further. By prioritizing image optimization, you create harmony between visual appeal and technical finesse, resulting in higher search engine results and user satisfaction while keeping your website flexible and competitive.
5. Work on Good URL Structure for the Website
Creating a coherent URL structure is one of the main focuses of this website’s best practices checklist, actually providing dual benefits. In addition to improving user navigation and understanding, a properly structured URL hierarchy also helps websites perform better in search results. Incorporate relevant keywords into URLs, echoing the substance of your content and preferring brief, readable formats. This not only lets visitors forecast content but also makes it possible for search engines to interpret the context of your web page, thereby increasing visibility. Clear URL patterns help in logical site exploration, successfully guiding both users and search engine crawlers through your content. This practice ensures that your URLs contribute meaningfully to the overall SEO strategy of your website.
6. Use Secure HTTPS Connections
Implementing secure HTTPS connections is an imperative on-page technical SEO practice that builds trust, safeguards user data, and improves search engine rankings. Switching from HTTP to HTTPS encrypts data transmitted between your website and users, increasing security and preventing any cyber threats. This trust-building aspect extends to search engines, where HTTPS is now a ranking signal with secure sites frequently obtaining a slight ranking boost. Browsers prefer secure connections as well, labeling HTTP sites as “Not Secure,” which can deter visitors.
7. Fix Any Broken Links And 404 Errors
Addressing broken links and 404 errors improves both user satisfaction and search engine rankings, making it an important element of this technical SEO audit checklist. When visitors discover broken links, their navigation is disrupted and their experience is diminished, potentially driving them to leave your site. Conducting regular link audits and swiftly repairing broken links provides seamless navigation, lowers bounce rates, and increases user engagement. Broken links are also interpreted negatively by search engines, thus affecting your website’s authority and ranking potential. By being vigilant in finding and correcting broken links and 404 errors, you demonstrate your dedication to providing excellent material and a smooth surfing experience.
8. Improve Website Page Speed
Optimizing website page speed is a paramount advanced technical SEO strategy with profound impacts on user engagement and search engine rankings. A fast-loading website not only captivates visitors upon their arrival but also keeps their attention, lowering bounce rates and improving overall user experience.
Load times matter in the world of the web. Improve your website’s page speed to ensure visitors don’t hit the brakes and navigate away.
Fast-loading pages are prioritized by search engines, and their algorithms favor them. Image compression, code minification, and browser caching are just a few approaches that can substantially boost page speed. Slow-loading pages annoy users and impede search engine crawlers, perhaps resulting in lower rankings.
9. Optimize Your Site For Core Web Vitals
Prioritising Core Web Vitals connects user-centric design and search engine optimization, making it your new favorite technical SEO practice. Core Web Vitals, such as Largest Contentful Paint, First Input Delay, and Cumulative Layout Shift, evaluate how quickly your website loads, becomes interactive, and maintains visual stability.
These metrics reflect user experience: a site that is fast, responsive, and stable captivates and maintains visitors. Also, search engines recognize the importance of these criteria in ranking, making it a focal point of our website optimization checklist.
10. Use 301 Redirects For Old Pages
If you want to preserve both SEO equity and user satisfaction, employ 301 redirects for outdated or moved pages. When URLs are modified, your site is restructured, or content is retired, 301 redirects route visitors and search engines to the new, relevant destination. This smooth transition not only saves customers from annoying dead ends but also ensures that vital backlinks and SEO authority are quickly transferred to the upgraded page. Ignoring 301 redirects risks broken links, which erodes user confidence and has a negative impact on search rankings. Through the implementation of 301 redirects, you can retain a consistent user experience while protecting your site’s hard-earned search engine visibility.
11. Minify Your HTML, CSS, And JavaScript File
Minifying HTML, CSS, and JavaScript files is a basic on-page technical SEO practice that improves website performance and user engagement. Minification is the process of deleting extraneous characters, spaces, and comments from code resulting in smaller file sizes and faster load times. When the code on your website is simple and efficient, pages load quickly, decreasing user wait times and improving the surfing experience. By reducing the amount of data exchanged between your server and the devices of your users, you not only create a more smooth connection but also rank higher in search engine algorithms that prioritize speed. Minified files also help increase crawl ability by allowing search engine bots to explore your website with greater efficiency. Implementing minification promotes a symbiotic relationship between optimal website performance and higher search engine ranks, making it a must-have practice.
12. Use A Content Delivery Network (CDN)
A content delivery network (CDN) is a network of distributed servers strategically placed across several geographic regions, each containing cached copies of your website’s content. When a user visits your site, the CDN ensures that content is delivered from the closest server, minimizing latency and improving page loading speed dramatically. This seamless acceleration not only engages visitors quickly but also lowers bounce rates, which search engines take into account when ranking websites.
Moreover, CDNs improve website reliability by reducing downtime risks via load balancing and redundancy. Search engines place a high value on regular accessibility, emphasizing the need for a CDN in maintaining a positive online presence. CDNs give worldwide reach to international audiences by serving content from servers closest to users, overcoming geographical barriers.
13. Keep Your Website Up-To-Date
Regularly updating your website is an intrinsic on-page technical SEO practice that sustains relevance, bolsters security, and accelerates your SEO endeavors forward. A dynamic, up-to-date website tells search engines that your material is fresh, competent, and valuable to users. Latest content drives more organic traffic and encourages return visits, augmenting user engagement, and minimizing bounce rates, all of which are key factors in search engine ranking algorithms. An updated website also protects against vulnerabilities, preventing security breaches that could harm user confidence and negatively damage search rankings.
Incorporating new content, refreshing current information, and implementing the most recent design trends all contribute to a vibrant, user-centric website. Maintaining a current website, whether for blog entries, product updates, or press releases, ensures that your online presence remains charming navigable, and responsive to changing customer needs.
14. Use Structured Data Markup
Employing structured data markup is a strategic technical SEO tactic that bestows your content with enhanced visibility, informative snippets, and a competitive edge in search engine results. Structured data, as represented in schema markup, gives search engines clear insights about your content, allowing them to better understand its context and meaning. As a result, rich, eye-catching snippets that lure consumers, answer their queries, and boost click-through rates are created.
Structured data allows search engines to show your content in an appealing, user-friendly way, from event listings and product reviews to recipes and FAQ sections. It allows for the direct distribution of exact information on search results pages, encouraging quick engagement and positioning your website as a go-to source of knowledge.
15. Ensure That Only One Version of Your Website Is Accessible
Ensure that only one version of your website is available, whether with or without the “www” prefix or over HTTP or HTTPS. Multiple versions of your site are interpreted by search engines as duplicate content, which can dilute your search rankings and mislead both visitors and crawlers. By implementing proper canonicalization and redirection techniques, you steer both visitors and search engine bots to the preferred version of your site. This practice eliminates redundancy while also concentrating your SEO efforts on a single, authoritative domain. It improves the consistency of your website, lowering the risk of eroding backlink equity and fragmenting search engine visibility.
16. Implement Canonical Tags On A Website
Canonical tags are a foundational on-page technical SEO practice that provides your website with a powerful tool for content consolidation and search engine authority. When similar or duplicate content exists across your site, canonical tags work as guiding signposts for search engines, directing them to the preferable version of a page. By using canonical tags wisely, you may unify content variations under a single authoritative source. This harmonization prevents duplicate content issues by ensuring that search engines assign the correct value to your primary page. As a result, you maintain link equity and avoid any ranking erosion caused by distributed content versions.
17. Stop Duplicate Content From Hurting Your SEO
Halting the negative effects of duplicate content appears as an important technical SEO practice for ensuring your website’s reputation and search engine rankings. Duplicate content, whether unintentional or deliberate, can confuse search engines, weakening their understanding of the relevance and authority of your site. By diligently identifying and correcting duplicate content concerns, you avoid the danger of lower ranks and missed interaction possibilities. For duplicate or redundant pages, using canonical tags, 301 redirects, and meta no-index directives ensures that search engines recognize the primary, authoritative version of your content. Also, reducing repetitive content improves the user experience by displaying coherent, focused information. Visitors discover purposeful, organized, and targeted content, which leads to improved engagement and longer visits to your site.
18. Spot Crawling Indexing Issues & Fix Them
Recognizing and fixing crawling and indexing issues is a critical on-page technical SEO practice that improves your website’s accessibility and prominence in search engine rankings. Search engines must crawl and index your content properly in order to comprehend its relevance and provide it to users looking for information. Regular audits and monitoring allow you to detect and correct technical issues that may prevent search engine bots from reaching your pages. Addressing issues such as broken links, crawl errors, and blocked resources ensures smooth navigation for both users and crawlers, reinforcing positive user experiences and possibly improving search rankings.
Besides that, addressing indexing issues ensures that your valuable information is properly cataloged and attributed, maximizing its chances of appearing in search results. A detailed XML sitemap submission and regular evaluation of the Google Search Console can assist in quickly detecting and correcting these issues.
19. Optimize Your Site Architecture
Crafting a thoughtfully designed site architecture cultivates a user-friendly journey and bolsters search engine authority. A well-organized, intuitive architecture enhances user navigation, making sure visitors can effortlessly find relevant content. This reduces bounce rates, strengthens user sessions, and communicates to search engines that your site provides worthwhile experiences. You guide visitors and search engine crawlers through your content space through the use of clear categories, logical hierarchies, and strategic internal linking.
A well-structured website isn’t just a digital asset; it’s a strategic advantage. Optimize your site architecture to lay the foundation for online success.
Excellent site architecture also efficiently distributes link equity across your pages, amplifying the authority of critical information. This practice improves crawl efficiency, allowing search engines to more completely study and index your pages. Optimizing site architecture allows you to shape user interactions while also improving your SEO efforts. It balances user-centric design and technical skills, establishing its position as a clever SEO strategy.
20. Use Hreflang Tags For All Of Your International Pages
Incorporating hreflang tags transcends linguistic barriers, to guarantee your international audience discovers the most relevant content in search results. Hreflang tags inform search engines about your pages’ language and geographical targeting, allowing them to provide the right version to viewers based on their location and language preference. By specifically suggesting alternate versions of your content for different regions, you eradicate the risk of presenting visitors with irrelevant or duplicate content. This personalized strategy not only improves user experiences but also increases the credibility and integrity of your website globally.
Hreflang tags are the language ambassadors of your website, ensuring that global audiences get the content they understand and appreciate.
Hreflang tags also mitigate the potential pitfalls of duplicate content across different language versions, which is essential in maintaining search engine rankings. These tags unify your global presence under one cohesive plan, decreasing the fragmentation of search exposure and increasing recognition of your website as a significant resource. Incorporating hreflang tags reflects your devotion to creating an accessible, user-focused digital space while enhancing search engine performance.
Essential Technical SEO Tools:
In the intricate field of technical SEO, having the right tools at your disposal is vital for discovering insights, diagnosing issues, and optimizing the performance of your website. Our technical SEO guide now brings you major SEO tools that can help website owners and digital marketers manage the difficulties of on-page optimization more easily.
1. Google Search Console:
Google Search Console (GSC) is the backbone of any skilled SEO strategist’s toolkit and stands out as a crucial on-page technical SEO tool. This free-of-charge service from Google reveals key information that sheds light on how well your website performs in search results. You can evaluate the impact of your digital footprint using the extensive range of data it displays, including indexing status, search queries, click-through rates, and backlinks.
GSC gives you the ability to submit sitemaps, allowing your content to be indexed by search engines. The program keeps a close eye on crawl mistakes and instantly alerts you to critical issues that require repair. The platform has recently had a makeover by GSC, which has not only given it new vitality but also improved data, new features, and insightful reports.
GSC is even more useful for agencies. It offers a well-organized framework for developing a rigorous reporting process, a key component of efficient SEO management. Having a solid reporting structure protects against potential data losses during website changes as agencies deal with complex SEO intricacies. And should your GSC account be wiped out, meticulously saved historical data acts as a lifeline.
2. Screaming Frog SEO Spider:
The Screaming Frog SEO Spider is a key desktop application with the prowess of an expert website crawler in the world of technical SEO. This tool orchestrates a thorough audit of all on-page elements, highlighting the nuances of your website with unmatched accuracy. In particular, it strengthens your optimization efforts by drawing attention to important problems like broken links, duplicate content, and missing metadata.
Screaming Frog is not constrained to one area of interest. It performs as a multifunctional tool, assisting in the analysis of page headings, page titles, and redirects. This desktop gem is also inclusive in that it serves both Windows and Mac users. It adapts effortlessly to your demands, offering a free edition that allows for up to 500 URL crawls and a subscription version that allows for unlimited exploration.
Screaming Frog is trusted by industry giants like Amazon, Disney, Google, and Apple because of its outstanding reliability. The icing on the cake for Screaming Frog is its capacity to export essential on-page SEO elements, such as URLs and meta descriptions, into a spreadsheet. This wealth of information offers the groundwork for informed SEO recommendations, making sure your optimization efforts are supported by a solid foundation.
3. Ahrefs:
Ahrefs establishes itself as a versatile toolbox for SEO, offering a range of features from comprehensive competitor research to backlink analysis. It firmly establishes the basis for contemporary technical link analysis, enabling you to reveal the precise particulars of a website’s linking strategies. Ahrefs’ Site Audit feature, an attentive sentinel that searches your website for technical irregularities, is the key to the tool’s effectiveness. This dynamic tool is skilled at locating crawl errors, combating the threat of broken links, and exposing hidden problems with on-page SEO components. Ahrefs helps you strengthen the structural integrity of your website by building a tapestry of insights.
Ahrefs’ ability in interpreting connection patterns stands out as a distinguishing feature. With a word cloud feature, it exposes anchor text issues that could subtly undermine your SEO efforts. Through careful analysis, Ahrefs offers a panoramic view of the types of links interlinking with your site – whether they stem from a blog network, comprise a high-risk linkage profile with a large number of forum and Web 2.0 links, or harbor other potential red flags. Ahrefs is not just technical; it also tracks the development of your backlinks, pointing out changes and inconsistencies in your linking environment. By scrutinizing the timelines of vanishing backlinks, Ahrefs augments your strategic decision-making. With Ahrefs, you do more than just analyze data—you gain access to insightful insights that point you in the direction of an improved, optimized digital trajectory.
4. SEMrush:
SEMrush stands as an integral all-in-one tool, transcending the realms of SEO tasks with legendary versatility. It covers a wide range of tasks, from extensive site audits to in-depth keyword research. The Site Audit feature carefully examines your website to find hidden technical issues that need fixing. While this is happening, Position Tracking and On-Page SEO Checker serve as guardians of your rankings and give you the tools you need to successfully optimize content.
The unique selling point of SEMrush is its technical analysis and precision-driven keyword research. It unearths precise information that serves as the cornerstone of your SEO efforts. SEMrush’s actual potential is revealed in competitor analysis, where it dives deeper beyond surface-level insights, including rankings data and market analysis that grants a tactical advantage. These facts serve as compasses, guiding your SEO course to victory over rivals.
5. Deep Crawl:
DeepCrawl stands as an essential cloud-based website crawler, heralding thorough site audits that uncover a spectrum of technical intricacies. The versatile tool serves as a vigilant sentinel, revealing duplicate content, crawl errors, and slowly loading pages that might impair the effectiveness of your website. Its keen eye probes into internal linking and site architecture, uncovering the design of your digital domain.
Digital marketers, SEOs, and webmasters use DeepCrawl’s cloud-based capabilities to monitor, audit, and analyze website performance and SEO dynamics. This powerhouse provides a wide variety of services, from competitor research, keyword tracking, and detailed reporting to crawling and diagnostics. DeepCrawl employs innovative crawling technology, scrutinizing page titles, meta descriptions, headings, images, page speed, and other important elements. Embracing advanced attributes like JavaScript and mobile crawling elevates your SEO optimization journey. Its solid APIs empower seamless automation, simplifying website audits and analysis.
6. Google Analytics:
With its powerful analytics that looks at user behavior, traffic sources, and engagement metrics, Google Analytics is a formidable force. This powerful tool reveals the nuanced web of how users interact with your website and which pages have the greatest emotional impact. In addition to being available for free, Google Analytics is a gold mine of data that can be used to identify penalties, unusual traffic patterns, and unforeseen challenges.
Mirroring Google Search Console’s approach, Google Analytics serves as an essential piece in the puzzle of effective SEO management. Establishing a monthly reporting process becomes essential with careful setup. This tactical move protects data integrity and provides a safety net in case unanticipated disruptions jeopardize customer access to Google Analytics. The proverb “forewarned is forearmed” holds true, guaranteeing that you are prepared to handle any situation without having to worry about losing data.
7. Google PageSpeed Insights:
Google PageSpeed Insights is an invaluable tool that meticulously assesses your website’s speed performance on both desktop and mobile platforms. In addition to improving user experience, providing optimization tips for page load speeds also raises the bar for search engine results. For companies looking to optimize the speed dynamics of their website, this tool offers a crucial focal point. PageSpeed Insights is a fantastic place to start, despite not being a complete page metric solution. It provides a range of speed measures for both desktop and mobile interfaces, laying the groundwork for successful speed optimization projects.
However, it’s important to remember that PageSpeed Insights uses estimates rather than precise page speed numbers. Comparing results from one tool to another may produce different results. Google’s PageSpeed Insights serves as a crucial piece of the performance puzzle and provides a basic look, but a more comprehensive examination is required to get the whole picture.
8. Google Mobile Friendly Testing Tool:
In the era of mobile dominance, Google Mobile Friendly Testing Tool gauges your website’s mobile performance. It offers suggestions on how to improve the usability and responsiveness of mobile websites. For a full website audit, assessing mobile technical aspects is vital.
With its transparent view into a website’s mobile readiness and optimization, Google’s Mobile-Friendly testing tool offers insights into a website’s mobile implementation.
Conclusion:
On-page technical SEO is complex and challenging, especially when you’re looking to stand out from the crowd. So, having a free SEO checklist in the process can be a huge advantage. The technical SEO guide we’ve provided you with above with 20 best practices will guide you toward a website that resonates with search engines and users both. Don’t waste any time in implementing these, for they will fortify your website’s framework, ensuring it stands resilient against the unpredictably changing algorithms of search engines. If you got this far then Check out and read our SEO Guide for Beginners to learn secret strategies to boost your website traffic.